The Crown Princess Couple attend the Join Sweden Summit

On 20 June, The Crown Princess and Prince Daniel attended the Join Sweden Summit investment conference.

The Crown Princess opened the Join Sweden Summit.

The Crown Princess opened the Join Sweden Summit. Photo: Business Sweden

The Join Sweden Summit was held on 20–21 June with the aim of encouraging foreign businesses and international investors to invest in Sweden. The conference was hosted by the Swedish Government and arranged by Business Sweden.

The attendees were international business leaders and investors from Asia, North America and Europe. Around 250 people took part, 150 of whom were international visitors.

The Crown Princess Couple with CEO of Business Sweden Jan Larsson, Minister for Foreign Affairs Anna Hallberg, Prime Minster Magdalena Andersson and Minister for Foreign Trade Karl-Petter Thorwaldsson.

The Crown Princess Couple with CEO of Business Sweden Jan Larsson, Minister for Foreign Affairs Anna Hallberg, Prime Minster Magdalena Andersson and Minister for Foreign Trade Karl-Petter Thorwaldsson. Photo: Anders Wiklund/TT

The Crown Princess opened the conference with an address, in which she said:

People who come here to work or to do business soon realize that here in Sweden, cooperation is not just a buzz word. It is simply how we do things: together.”

HRH The Crown Princess

During the first day of the conference, The Crown Princess Couple listened to a talk about enterprise, innovation, research and sustainable development. They also spoke with representatives from international businesses.

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